How pop-up flash can create great light!

Using pop-up flash should only ever be a last resort.  It creates nasty light that ruins photos and wastes a decent camera and lens.  I’ve been showing friends how to bounce their on camera flash using a business card for years, but finally someone has made a product that does it a lot better.  Bouncing your flash off a ceiling or wall softens it, and will turn that nasty pop-up flash into a useful tool that can create better pictures.
Check out  for some more info!
(photo courtesy of

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